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North Pole

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Lost Paradise

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Black Coffee

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Fruit Boom

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Adventure Trip

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Last Shoot

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Last Day in Vegas

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HISTORIA DE LOS DESFILES DE MODA.

El “universo” de los desfiles es también infinito y está en constante movimiento.  Ya no se trata solamente de modistos y clientes: “actúan otras fuerzas”. Repasemos ahora la Historia de los desfiles de moda:

Las pasarelas son eventos sociales en los que mucha gente quiere ser vista, tanto o más que ver. Algunos se han convertido en espectáculos mundialmente conocidos, como el Victoria’s Secret, donde  sus “ángeles” son ídolos de masas.

LOS DESFILES EN LAS RRSS Y EL STREET STYLE DE LAS FASHION WEEKS

Durante las diferentes semanas de la Moda de las distintas capitales, las redes sociales de imágenes, (como Instagram, Pinterest), se llenan de un sinfín de imágenes de fotógrafos compartiendo el street style que circula entorno al evento. El espectáculo traspasa las paredes del recinto, salón o palacio donde se realiza la pasarela: redactores y editores de moda, actores, cantantes, artistas, etcétera, que acuden a los desfiles;  bloggers e influencers por las calles con looks llamativos, buscando seguidores y marcas que quieran vestirlos con sus diseños.

 

En este artículo vamos a recordar cómo empezó todo, de qué formas han ido evolucionando o qué tipos diferentes de desfiles existen, además de mencionar  algunas de las pasarelas más originales, polémicas o importantes.

PRIMEROS DESFILES:

Cuando pensamos en el origen de la alta moda, a todos se nos viene a la cabeza, París. No nos equivocamos, y aunque de esta ciudad también se trate esta vez, es a dos británicos a quien debemos los primeros desfiles:

1.- Charles Frederick Worth nace en Inglaterra en 1825. Comienza como aprendiz en mercados de tejidos donde adquiere grandes conocimientos. Visita la National Gallery, estudiando los retratos históricos, que posteriormente influyen en sus creaciones como diseñador. Se traslada a París a los 20 años, donde comienza como vendedor y pasa a ser modisto. En 1858 consigue fundar, junto a su socio Otto Bobergh, su propia firma. Su manera de crear moda rompe con lo hecho anteriormente. Hasta ahora, el modisto, un artesano, trabaja según los deseos y pedidos de la clientela, bajo pedidos. Worth, sin embargo, crea sus propias colecciones.

SUS DESFILES

Escoge un tema y lo declina, desarrollando muchos modelos bajo ese mismo argumento. Es un artista. Lo presenta en salones lujosos, con puestas en escena, y las clientas pueden solamente escoger colores y tejidos. Nace con él el concepto de moda de estación. Worth contribuyó también al nacimiento de la Chambre Syndicale de la Haute Couture (1868), asociación que aún a día de hoy supervisan quiénes pueden utilizar la etiqueta de alta costura, y cuántas prendas debe presentar cada casa durante los desfiles.

Worth. Imagen obtenida de Wikipedia.fr

2.- Otra británica: Lucy Duff Gordon (Londres, 1864- Putney, Londres, 1935). Llegó a ser muy conocida por la polémica surgida tras haber sobrevivido al naufragio del Titanic con su segundo marido, ya que huyeron en un bote salvavidas casi vacío, con doce personas, cuando tenía capacidad para cuarenta, y no volvieron a por más gente. Pero, volviendo a la Historia de las Pasarelas, y pese a este incidente, es preciso recordarla, porque, además de “descorsetar” a las mujeres de la época, -tanto para vestidos, como aligerando la ropa interior-,  y de hacer de Lucile primera marca global,-con sucursales en Londres, New York, Chicago y París-, fue la primera en organizar desfiles modernos, en su tienda de París, pidiendo a sus maniquíes poses dramáticas.

Lucy Duff Gordon. Imagen obtenida de Wikipedia.fr

INTERNACIONALIZACIÓN.

A partir de los años 20, comienzan las performances artísticas en los desfiles, incluyendo música, baile, iluminación y decoraciones espectaculares. Las pasarelas se consolidan,  gracias a Coco Chanel, Paul Poiret… y profesionales de la moda de todo el planeta acuden a los desfiles. Sin embargo, durante la Segunda Guerra Mundia, los expertos estadounidenses no pueden viajar a París, con lo que Eleanor Lamber (Indiana, 1903-2003) creó en 1943 un evento llamado “La Semana Editorial” (Press Week), que derivó en la actual New York Fashion Week, y que sigue siendo una de las pasarelas más reputadas del mundo.

Década de los 60

Courrèges, Paco Rabanne, apuestan por puestas en escena más conceptuales.

80’s

Thierry Mugler realiza desfiles extravagantes y ostentosos, para él la comodidad no era, en absoluto, una prioridad. Se inspiraba en la ciencia ficción, los cómics…

90’s

Es la época de las Top Model o Supermodelos. Cindy Crawford, Claudia Schiffer, Naomi Campbell, vivieron una auténtica época dorada, convirtiéndose en símbolos de la moda de la década. Eran ellas y los diseñadores.

Final de siglo XX: la corriente minimalista llega también a las pasarelas.

Sin embargo, las puestas en escena han aumentado de valor, llegando a millones de euros en las firmas de lujo,  donde en cada presentación trabajan cientos de personas.

Alexander McQueen (Lewisham,  1969 -11 de febrero de 2010), además de sus indiscutibles habilidades para el diseño y el corte y confección, crea espectáculos artísticos, teatrales, provocadores.

 

Hago una pausa en este resumen cronológico, a propósito de esta última frase, para aclarar que, al ser esto un repaso a la Historia de la Moda, no profundizaré en el tema de las provocaciones, en los debates sobre si todo vale, si todo lo que es polémico es sinónimo de creativo. Tampoco escribo hoy sobre la delgadez extrema mostrada en muchas  pasarelas y cómo influye en la sociedad. Sin embargo, como son temas actuales, debates abiertos y además entiendo este blog como un espacio para compartir información, aprender y reflexionar, invito, a quien lo desee, a opinar, comentar, proponer, corregirme o enriquecer los textos. Como cualquier expresión creativa, sea arquitectura, arte, escritura, artesanados, la moda crea debates y reflexiones muy interesantes.

 

ALGUNOS DESFILES HISTÓRICOS:

CHRISTIAN DIOR

1947: en plena reconstrucción tras la Segunda Guerra Mundial: Christian Dior presenta su New Look (ver post “Mamá, ¿de dónde vienen los tailleurs?”) volviendo a la feminidad y el chic del siglo anterior, olvidando las “mujeres soldado”, los looks espartanos.

COURREGES

1964: Courrèges presenta la minifalda de PVC, en su colección “The Moon Girl”, con modelos que bailan y saltan.

YVES SAINT LAURENT

Yves Saint Laurent se propone en el 66 democratizar la moda, y que las mujeres puedan llevar pantalones.

ALEXANDER MCQUEEN

1996: bajo el título Highland Rapes (Violación de las Tierras Altas), el citado anteriormente, Alexander McQueen, revisa, a su modo, la explotación de Escocia por Gran Bretaña, con modelos vestidas en tartán, con el pecho descubierto, pantalones de tiro muy bajo, asomando las nalgas…, lo que además de muchos enfados, le cuesta ser tratado de misógino y de hacer apología de la violación. El creador se justifica diciendo posteriormente que la gente lo interpretó mal, y de lo que él quería hablar era de la “violación” de Escocia.

MARC JACOBS no podía falta en esta “Historia de los desfiles de moda”

Normalmente, cuando alguien se despide de una empresa para emprender o retomar un proyecto personal, lo enfoca de una manera muy positiva, pensando en nuevos caminos, puertas y ventanas que se abrirán a su paso, recordando los momentos pasados de una forma alegre, hasta lo duros, que se han transformado en experiencia y han forjado el carácter.

 Jacobs plantea su despedida de una forma sorprendente. En vez de hacer metáforas con nuevos caminos, lo hizo con algo que muere y se entierra. Pero, si bien el escenario es negro, la música propia de un funeral, la elección de los elementos decorativos que evocaban París (carrusel, fuente, hoteles históricos…), provocan en el espectador dulzura. Convierte un funeral en algo bello, en un homenaje sofisticado a los buenos momentos.

¿DÓNDE Y CUÁNDO?

Este  último desfile de Marc Jacobs para Louis Vuitton, correspondiente a la Primavera/Verano 2014, se presenta en la mañana del 2 de Octubre del 2013 en el Cour Carré del Louvre.

¿ASISTENTES?

Entre los asistentes, mujeres muy importantes en la carrera del diseñador: Betty Catroux, Anna Wintour, Kate Moss…
Marc Jacobs declaró dedicar esta colección “a las mujeres que me inspiran y a la showgirl que hay en cada una de ellas”, y en su nota incluyó 35 nombres, entre los que se encontraban Coco Chanel, Miuccia Prada, Barbra Streisand, Edith Piaf, Juliette Greco o Lady Gaga.

DECORACIÓN

Si bien la carpa es rosa palo, el interior ers completamente negro.
Tanto las decoraciones como las prendas son negro azabache.
Los elementos decorativos pertenecen a desfiles pasados, y son pintados en este color, a modo de retrospectiva, de homenaje funerario. Están:
• La fuente del Otoño/Invierno 2010.
• El pasillo del Gran Hotel del Otoño/Invierno 2013.
• El ascensor y los ascensoristas del Otoño/Invierno 2011
• El reloj de la estación de tren del Otoño/Invierno 2012
• Las escaleras mecánicas de la Primavera/Verano 2013
• El carrusel de la Primavera/Verano 2012

 ENLACE A YOUTUBE DEL DESFILE DE MARC JACOBS

 

EL POR QUÉ DE MI SELECCIÓN:

Como explicaba al principio de este texto, la cantidad de pasarelas espectaculares, tanto por la teatralidad de su puesta en escena, como por la calidad y creatividad de las propuestas, aunque se trate de pasarelas discretas, austeras, pequeñas, en un pequeño salón, es muy extensa. Pero es preciso resumir, escoger, y me he limitado a mencionar algunas muy célebres, por su impacto en la sociedad.

 

COMENTA TUS DESFILES FAVORITOS

Espero que hayas disfrutado con la lectura de la Historia de los desfiles de moda de Charles Frederick Worth hasta hoy

Te invito también a comentar qué tipo de pasarelas prefieres, los grandes eventos en los que además de moda hay música, decoración, arquitectura, teatro, basados en un tema, con evocaciones operísticas, a la naturaleza, al circo…, o los pases privados con ese encanto de casa de modas de París, de exclusividad, a los que han vuelto casas como Carolina Herrera, Óscar de la Renta, y que también utilizan otros diseñadores de lujo como George Hobeika.

 

María Gondar para El blog de Cruz Costa Costura.

 

 

 

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